Commercial & Retail

Commercial & Retail division studies commercial spaces, exhibitions and layouts for sale and restaurant sector.

Work ranges from concept store realization and flagship stores to the design and development of commercial chains and franchisings for medium sale spaces and restaurants, starting from preliminary design as well as applying defined standards, offering adivsory through each design and executive steps, till the construction phase.

The team conducts careful analysis on the values of client’s brand and its positioning, to propose creative, innovative and practical solutions, able to value products and create a welcoming and stimulating purchasing environment.

Among the activities, WiP team conducts studies of brands’ corporate identity, an essential aspect to guarantee a catchy and instantly recognisable identity to emerging brands or to well-established marks willing to renew their image.

Commercial & Retail Division is managed by Luca d’Agostino.